About Us

Experience Beauty, The Way It Was Meant To Be

At UDAY, we don’t follow beauty trends — we follow timeless traditions. Our handcrafted skincare is made with care, honesty, and ingredients trusted for generations.

Lalit Kishore Agrawal

Head of UDAY Chemical Works HTS

About Us

Founded in 1949, Uday Chemical Works HTS is a family-owned beauty and personal care brand rooted in Indian tradition. For over 75 years, we have handcrafted skincare and hair care products using pure, time-tested ingredients like rose water, natural glycerine, and herbal oils. Trusted by generations, our small-batch products are free from harmful chemicals and made with care, honesty, and love. Serving both retail and wholesale markets, we also offer OEM and white-label manufacturing for businesses seeking authentic, natural beauty solutions.

We are the third and fourth generations of UDAY — a brand born out of pure care, carried forward by those who believe in doing things the right way.

Today, as we step into the digital age, we’re ensuring you still receive the same UDAY our great-grandfather created — the same formulas, the same trust, the same intention.

Now delivered right to your doorstep.

We’re upgrading systems, streamlining processes, and launching UDAY online — not to change what made us special, but to make it easier for you to experience it.

Because you deserve skincare that’s natural, original, and rooted in truth — no matter where you are.

From the Founder

Shri Uday Bhaan Agrawal

Founder of UDAY (Established 1949)

“When I created UDAY, I didn’t set out to build a brand. I set out to build something my own children could trust.”

Back in 1949, life was simple. But care — true, meaningful care — was even simpler. It came from nature, from time, from love. I began UDAY not in a grand factory or under spotlights, but with a small belief: that skin and hair deserve nourishment, not chemicals. That what touches your body should be as pure as what touches your soul.

And when it came time to give this dream a name, I gave it mine — UDAY.

Because I wanted this brand to hold the same love I had for my children. I wanted every bottle to care for them — and for generations to come — the same way I did. UDAY wasn’t just a name on a label; it was my promise. A piece of me, living on in the simplest, purest form of love: care.

I knew UDAY would grow beyond me — because I raised my children to carry not just the business, but the intention behind it. I taught them that formulas can be copied, but values cannot. And today, as they carry this name forward, I know the legacy is safe — not in my hands, but in theirs.

“Let UDAY never just be used — let it be felt — as a reminder that someone, somewhere, still believes in caring the old way.”

– Shri Uday Bhaan Agrawal

Why Choose Us

Because real beauty deserves real care. With 75+ years of trust, handcrafted products, and pure ingredients — we deliver skincare rooted in tradition, not trends.

75+ Years of Trust

A legacy built on honesty, quality, and care — trusted by generations of Indian families.

Pure, Natural Ingredients

We use rose water, glycerine, and herbal oils — free from harmful chemicals and artificial fragrances.

Handcrafted in Small Batches

Each product is made with attention and love, ensuring quality you can feel in every bottle.

OEM & Wholesale Expertise

Serving both retail and wholesale markets, with custom manufacturing solutions for your brand.

Family-Owned Legacy

Spanning four generations, UDAY is built on family values, personal care, and long-standing customer relationships.

Made with Traditional Wisdom

Our formulas are inspired by age-old Indian remedies — proven, gentle, and effective.

No Shortcuts, No Fillers

We don’t chase trends or use synthetic fillers — just honest, time-tested ingredients that work.

Serving North India with Pride

From Hathras to Agra, Aligarh, and beyond — UDAY products are trusted by salons, shops, and homes across the region.